Logos Bible
2010
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Logos Bible

Drive your sales with a professional logo
Logo design is an important element in the development of any business, company or brand. A logo is a graphic symbol or icon that is central to the identity of the owner and will often consist of four key elements:
- A symbol or icon
- Colours
- Wording
- Typeface
These four elements combine to create a logo which will embodies the very essence of the company, business or brand. The logo becomes a symbol that represents the core values of its owner. The logo reflects the owners function, service or product and what the customer or client can expect in terms of quality, service, reliability and satisfaction from the owner. As such the logo is at the very core of any business.
When the consumer sees the logo of a major brand they know exactly what to expect, they know exactly why they have decided to do business with that brand - be it cost, quality of service, reliability, product quality, product or service uniqueness, etc. The logo acts to build trust between the business or brand and the client or customer. As a result a logo actually adds value to a business.
An unprofessional logo or badly designed logo, or worse still no logo at all will add no value to your business and tell your potential customers nothing about your business - except perhaps that you did not realise the importance of presenting your business in a professional way!
A good logo should have the following attributes:
- Distinctive
- It should adhere to accepted design principles
- It should be representative of the company or brand
- Easy to use in all required circumstances e.g. large or small, black/white or colour, against various backgrounds, online of offline
The creative process to develop a logo can be very complex. It is important to consider the positioning of the business or brand in its market, its core values and its points of difference. Factors such as the industry the business or brand operates in, its geographical location and the target market will also be factors.
Considering the four elements of the logo itself, the shape and design of the icon will be key in conveying the core brand message. It is also important that this shape can be used alone without the other elements of the logo in certain instances. Colour plays an important part in visual reference and combinations of colours provide greater scope for positioning.
Typeface is important as well because different typefaces can be used to create different feelings, to plant different ideas in the minds of the target market. For example a typeface such as sans serif is usually perceived as being strong or modern on the other hand serif would be perceived as being traditional or elegant.
The fourth element, the wording, is usually in the form of a logo descriptor. The logo descriptor is a phrase that encapsulates everything that the company or brand does or stands for. For example our own company provides marketing services to small and medium sized businesses and our logo descriptor is ‘Access to BIG agency talent for small and medium companies'.
The four elements must be successfully combined and balanced to create the perfect logo for the business or brand. Typeface, shapes and colours must be compatible and complementary for it to succeed. When possible it is always better to finalise two to three designs and then put them to market research groups. The findings of those groups can then be instrumental in then developing the final version of the logo.
When the final logo is developed it should be used in a clearly defined way across all communication channels for the business or brand including stationery, advertising, brochures, direct mail and online. Often a design bible is developed to dictate all elements of usage.
So to summarise, why will your business benefit from a professionally designed logo?
- Professionalism
- Trust
- Added value
- Brand building
A professional logo is a great and effective sales tool. It is something that will help bring new clients or customers to your business and as such is an investment for the long term development of your business or brand.
About the Author
Carl Roughsedge is Director of e-Moonlighting.com which provides
effective marketing, website design, logo and graphic design to businesses
around the world. e-Moonlighting.com features a free Marketing Help section
at marketing help section and a latest news section with the latest developments in marketing and design.
Why are Trinitarians decieved into believe the bible teaches the Trinity when it doesn't?
I am a Christian but all Christians do NOT believe in the Trinity. I believe in Oneness (God is One not Three in One). Many dont know that 1 John 5: 7-8 was added to the bible and was not found in hundreds of Greek manuscripts but only 8 later manuscripts and in the first 4 it was only a note. I believe that God the Father is the only God according to (1 Cor 8:6 etc.) and God (Father) manifested himself in flesh which is Jesus (1 Tim 3: 16) and in Jesus dwells the Fulness of the Godhead bodily (Colo 2: 9). Jesus is God by the Father dwelling in his body, he is not a seperate person. People don't understand John 1: 1 (logos). The word is not seperate from the Father. According to Ireneaus "An disciple of John the apostle" The Father was the only Fulness, he also wrote that if their was another besides the Father, then the Father would not be the Fulness at all nor would he be God. Jesus is God becasue the deity in him is the One true God, The Father, their is no other God or persons.
It looks as though you just explained that there IS a trinity..to me the trinity means three distinct but one and as you said Jesus is God by the Father dwelling in his body..
It's like a pie. It is cut into three pieces but is still one whole pie.
I saw a guy that said he was an "apostolic christian" say the same thing yesterday...Do you have any idea how "off" this view is?..You are coming into agreement with all other religions that deny the deity of Jesus Christ..Your exact words are what a Muslim guy used the other day as well, when trying to explain to Christians there is no trinity..you are helping them build their case..
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